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Originally aired Sept 10, 2019

Joe Wang, Sr. Director of Customer Experience at Upwork, and Ruth Zive, Ada’s Head of Marketing discuss how businesses can leverage automation-first strategies to enhance their CX.

Listen to the recording of this webinar for tales from Upwork’s front lines, including:

  • Why personalization is a key differentiator in the CX space
  • How Upwork leveraged personalized interactions to increase customer engagement while decreasing support volume 
  • Upwork’s top 3 strategies for rolling out automation--with first-hand input from Joe Wang, Sr. Director of Customer Experience at Upwork

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